The Taste of Malaysia

Baba Products (M)   Sdn Bhd          


About BABA’S

BABA is Malaysia’s leading manufacturer of curry mixes and spice powders, capturing in excess of 60% of the Malaysian market. Recent studies have shown that at least one in the three main meals consumed by Malaysian, daily-contain at least one product from the BABA’S range.

Established in 1977, it supplies over 30 products ranging from Masala mixes, pure spice powders, pure, food mixes, snacks and sweet mixes. Today, BABA’S can be found in North America, Canada, Europe, South Africa, Australia, most of Southeast Asia and almost every Malaysian kitchen near or far.

The Challenge

The core values of BABA’S is to adhere to a strict principle that has never diverted from its humble beginnings; to provide its customers with the best products made from the finest quality ingredients, at the best possible prices. The company’s vision is to be the trusted brand of domestic divas and professional culinary wizard alike, seeking that definitive mouth-watering edge to their menus.

BABA was looking for cloud-technology which can continuously monitor and upgrade its operations through a professional and managed services. They wanted the right partner and platform to expand their business geographically and allow its customers to access applications via the Internet. Their main objective is to ease the operational process and to achieve business goals. They knew tracking and upgrading underlying server software is time-consuming and an added cost to their manpower. They wished to save it and utilize it to focus on their development.

Why Amazon Web Services?

Leveraging many of the advantages of the cloud to evolve enterprise applications. Cloud Comrade along with AWS helped to determine which cloud models best suit an organization’s enterprise application ecosystem, how to get started, how to assure security and management strategies that will ensure success. They were convinced that Amazon Web Services (AWS) as the best cloud vendor because of their endless list of features.

One of the reasons for the business to work with AWS is that they wanted to lower its IT infrastructure and staffing costs while being able to bring products to market quickly. AWS lets an organization achieve more with less downtime, cost and reduces infrastructure overheads. It gives an array of choices to make it right for the organization. It is designed with intense security best practices and innovates at a pace that keeps ahead of its competition.

BABA implemented SAP S/4HANA to achieve faster time to value with the AWS on-demand infrastructure. Amazon Elastic Compute Cloud (Amazon EC2) was used to compute, as it provides scalable computing capacity in the AWS Cloud. Amazon Elastic Block Storage (Amazon EBS) was used to provide persistent block-level storage volumes for use with Amazon EC2 instances. Amazon volumes are designed for 99.999% availability. Amazon Simple Storage Service (Amazon S3)  was used to store and retrieve any amount of data from anywhere and everywhere. Amazon Virtual Private Cloud (Amazon VPC) provides seamless integration between on-premises users and systems, and SAP systems in Amazon VPC. Tools such as AWS Management Console and AWS CloudFormation was used to provide a simple and intuitive web-based interface and to create or manage a collection of related AWS resources.

Cloud Comrade as the right partner is equipped with Well Architected Framework to support Baba drive profitability and create growth through the innovative application of Operational Excellence, Security, Reliability, Performance efficiency and Cost Optimization principles, methods and tools. After the seamless migration, the Comrades were involved in ensuring the best practices to build the most secure, high-performance, resilient and efficient infrastructure possible for the applications.


BABA is now more focussed on providing its end users active decision support in real time and most importantly allows them to work seamlessly in a digital economy. SAP S/4 HANA has reduced the processing time and the ease with which it ensures the business to spend their efforts on strategic growth efforts. Its simplicity is one of the key features that brings the organization in shape.

The company feels that adopting SAP S/4 HANA was a smart move. It is cost efficient and it enables increased performance by setting the stage for future innovation. BABA has been well taken care of by securing the infrastructure with Well-Architected Framework.

Cloud Comrade along with its team has made the business to stay ahead of the curve enabling organizations to deliver innovative solutions. They are focused on the success and helping the organization to take full advantage of all the business benefits that AWS has to offer. AWS along with Cloud Comrade helped BABA to develop efficient and effective plans for their cloud adopting achieve business objectives.

How BABA leverage on Well-Architected Framework

Well-Architected Framework (WAFR) has been highly beneficial to BABA’s seeking to design, deploy, and optimize their applications and infrastructure on AWS. Here are a few ways in which BABA’s leveraged AWS WAF:

  • Enhanced Security: AWS WAF provides a powerful set of tools to protect web applications from common security threats, such as SQL injection, cross-site scripting (XSS), and distributed denial-of-service (DDoS) attacks. By implementing AWS WAF, clients can define custom security rules, whitelist or blacklist specific IP addresses, and utilize managed rulesets to safeguard their applications and data.
  • Compliance and Governance: BABA’s operate in regulated industries requiring specific compliance standards, AWS WAF has assisted in meeting their compliance obligations. By using WAF to enforce security policies and protect against common vulnerabilities, clients can demonstrate adherence to security best practices and regulatory requirements.
  • Cost Optimization: C3WAFR has optimized costs by efficiently mitigating potential threats and reducing unnecessary traffic to their applications. By implementing intelligent rate limiting, clients can prevent resource overutilization and limit the impact of potential attacks, ultimately saving on infrastructure costs.
  • Scalability and Performance: As part of the C3 Well-Architected Framework we emphasize the importance of scalability and performance efficiency. Baba’s can ensure that their applications and infrastructure are designed to handle fluctuating traffic loads and provide consistent performance. AWS WAF integrates seamlessly with other AWS services, such as Amazon CloudFront and Elastic Load Balancing, enabling clients to achieve optimal performance and scalability for their web applications.
  • Operational Excellence: The operational excellence pillar of the C3WAFR focuses on automating processes, monitoring systems, and continuously improving operational efficiency. By incorporating AWS WAF, clients can automate the deployment and management of security policies, monitor traffic patterns, and gain valuable insights into potential threats and vulnerabilities. This enables clients to enhance their overall operational excellence and proactively respond to security incidents.

In summary, C3WAFR is a valuable tool for clients looking to strengthen the security of their web applications, ensure compliance with industry regulations, optimize costs, and achieve operational excellence. By leveraging the capabilities of C3WAFR within the broader context of the AWS Well-Architected Framework, clients can build secure, scalable, and high-performing cloud solutions that meet their specific requirements.