Today we announced the general availability of AWS Elemental MediaTailor, a content personalization and monetization service that allows video providers to serve video with targeted ads to end users while maintaining broadcast quality-of-service in multiscreen video applications. Advertising is inserted upstream before delivery, on the server side; so, a continuous stream arrives at the consumer device, eliminating any possibility of discrimination between content and commercials. Ads are better monetized, maintain video quality that consistently matches the primary content, and are simpler to manage across multiplatform environments. AWS Elemental MediaTailor offers managed transcoding of ad content to provide the best end user experience while also enabling standards-based client- and server-side ad reporting within a single service. Customers are given full control over the player, origin, and CDN while providing the highest-quality viewer experience.