AWS Marketplace, which lists over 4,000 software listings from over 1,250 popular software vendors across 35 product categories, has announced that customers can now receive specific pricing and end-user license terms with Seller Private Offers. With this feature, software sellers participating in the Enhanced Data Sharing (EDS) program can extend any AWS account a version of their product, enabling volume discounts through AWS Marketplace. This means that AWS customers can enjoy all the same benefits of consolidated billing, cost analysis, and subscription management of AWS Marketplace while paying a lower privately negotiated price visible only to that customer and the seller.