Today, we added an integration between Amazon Cognito User Pools and Amazon Pinpoint to provide analytics for Cognito User Pools and to enrich the user data for Pinpoint campaigns. Amazon Cognito User Pools provide user directories that makes it easy to add sign-up and sign-in to your mobile or web application. Amazon Pinpoint provides analytics and targeted campaigns to drive user engagement in mobile apps using push notifications. Using Amazon Pinpoint Analytics, you can track User Pool sign-ups, sign-ins, failed authentications, daily active users (DAUs) and monthly active users (MAUs). This feature will thus enable user based analytics within Amazon Pinpoint. You can drill into the data for different date ranges or attributes like device platform, device locale, app version etc. You can also set up user attributes specific to your app using the Pinpoint SDK. These can then be used to segment your users on Pinpoint and send them targeted push notifications, emails, and SMS text messages.