We are excited to announce that Amazon CloudWatch Events now supports Amazon Kinesis Firehose as a target. Amazon CloudWatch Events enables you to respond quickly to application availability issues or configuration changes that might impact performance or security by notifying you of AWS resource changes in near-real-time. You simply write rules to indicate which events are of interest to your application and what automated action to take when a rule matches an event. You can, for example, invoke AWS Lambda functions or notify an Amazon Simple Notification Service (SNS) topic.